God’s Word commands us to “be hospitable” (Titus 1:8). A guest’s experience at your church in the first few moments dramatically influences whether they’re coming back or not. You never get a second chance to make a first impression. After visiting more than 150 churches in the past three years--some of those churches on several occasions--I can sympathize with church guests. It would be challenging for an unchurched person to walk into an unfamiliar building and encounter people they have never met to hear about a God with whom they may not have a relationship!
Growing up in Jasper, Alabama, our home was a place where guests would drop in unannounced. Often, visits would begin on the front porch, move through the living room, and culminate at the kitchen table with sweet tea and conversations. Relationships develop around the table. Likewise, the church has a responsibility to help gather people around the table of fellowship. “Pursue hospitality” (Romans 12:13). I offer five essentials to help a church be a more gracious host to guests.
Five Essentials for Being Gracious Hosts to Church Guests
1. Signage: Bathrooms, classrooms, and other areas are marked. Many church buildings were connected without a master plan. Signage can help people navigate around the facility. In my opinion, a church guest should never have to ask, “Where is your restroom?”
2. A well-marked welcome center/security post: Consider posting a “guide” who will take people where they need to go. Does your church have a natural starting point for people who have never visited? Guests may not enjoy being greeted publicly during the service, but they love to be greeted personally.
3. Trained greeters: These men, women, or families will greet everyone—not just guests. Trained greeters and ushers know where people of all ages are supposed to be at all times. I have found church greeters in clusters talking about Saturday’s football game. On occasion, I have encountered greeters with a coffee cup in hand, unprepared to offer a handshake. Not good! Greeters should be on point at all times during their service—always looking for people to welcome and assist.
4. A worship guide, social media account, and website that has been proofread for clarity by a person who is not in your church: Make sure the next steps for guests are mentioned. “See Susie if you would like to register for the women’s discipleship group.” Who is Susie? “To sign up for A.I.M. Weekend, meet in the S.S. Department A for information.” What do all of the initials mean? Make sure that you write with the guests in mind. Develop a promotional piece with information customized for church guests—especially for parents of small children.
5. How to give, join, sign up, or participate in the church or any activity should be explained clearly in print and from the platform, when possible. Did you know that most people under 50 NEVER touch a checkbook? How do you expect them to give regularly to your church’s ministry? Online giving and text-to-give for churches have never been easier.
When I was growing up, we always had a pitcher of sweet tea in the refrigerator. Guests were always welcome. Be prepared for guests. Guests to your worship services and activities don’t know what’s going on, and they’re probably anxious. Being a gracious host puts guests at ease. Can’t do all of this right now? Start where you can!
With sincere gratitude,
Dr. Chris Crain,
BMBA Executive Director